Tata Teleservices, leading cellular services provider, has launched its mobile services on GSM network in Haryana. This is the first launch of GSM service in the northern region.

Mr. Anil Sardana, MD of Tata Teleservices (TTSL) launched the service by first call on the Tata DoCoMo Haryana network to the state Chief Minister Bhupinder Singh Hooda.

While talking to media, Mr. Sardana said, “We have spent Rs 300 crore on launching our GSM mobile in Haryana as part of our $2 billion capital expenditure plans outlined over a period of two years on launching services.”

The company will have coverage in 386 towns and 1,750 villages in the state. But, coverage in Fatehabad and Sirsa districts will be provided after the receipt of spectrum.

The company announced ‘Pay for what you use’ model, under which customers will pay with a pulse of one second and a pricing of 1 paisa per second.

Tata DoCoMo has also launched its service in other states including Tamil Nadu, Kerala, Orissa, Karnataka, Andhra Pradesh, Maharashtra, Madhya Pradesh and Chhattisgarh.

“We have plans to have pan India presence in respect of GSM services by the year end,” said Mr. Sardana. TTSL also expects 15 percent of revenue from VAS services in this fiscal year. Mr. Sardana said, “Against the industry average of 9-10 per cent of revenue from VAS, we are having 14 per cent of the total revenue from VAS and we expect it to raise it to 15 per cent by the current fiscal end.”