Star India has announced the launch of its Hindi general entertainment channel (GEC) Star One and Tamil GCE Star Vijay on mobile TV platform.

Star has joined hands with Apalya Technologies PVT Ltd. for streaming its satellite channels for mobile users across all leading operators and regions.

In the beginning, Star will launch the service with video-on-demand content.

During the launch, Star India SVP for new media and IT Gurtej Singh Sandhu said, “Extending these channels on the mobile platform, was the obvious step towards building a community and get stickiness to our channels across. We wanted to create a medium for users to interact with the channel/brand.”

The launch of this service will allow users to enjoy their favorite serials like Sarabhai V/s Sarabhai, The Great Indian Laughter Challenge from Star One and Grand Master and Koffee with Anu on Star Vijay on their handsets.

On the behalf of Apalya Technologies, Mr. Sathyajith Divakaran, VP sales and marketing said, “Bringing Star One and Star Vijay on the mimobi.tv platform will appeal to a lot of audiences both at the regional and national levels. Apalya Technologies mimobi.tv platform is available across all leading operators in India, with a primary focus of enabling best possible video viewing experience on 2.5g /EDGE /3G/ CDMA.”